How Mozilla makes money with Firefox

Today i think How Mozilla Makes Money with Firefox??  so  I first considered how web browsers like Firefox made their money. and i get one news form thenextweb search how Mozilla makes money or generate revenue.

Many believe that Mozilla, known generally as an “open source” alternative to the likes of Internet Explorer, survives and thrives off donations. That is not the case. While the Mozilla Foundation does accept donations, Firefox , Thunderbird, Seamonkey and it’s other products are part of The Mozilla Corporation.

The Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation and unlike the non-profit Mozilla Foundation, the Mozilla Corporation is a taxable entity. It reinvests some or all of its profits back into the Mozilla projects. The Mozilla Corporation’s stated aim is to work towards the Mozilla Foundation’s public benefit to “promote choice and innovation on the Internet.

So how does it make money. In one word, Google. Mozilla makes money by partnering with the likes of Google who pay Mozilla a publicly undisclosed amount for each Google search query made from Firefox by a user, reportedly between $50 to $100 million a year.

Hence why you’ll find Google as Firefox’s default search engine on its default homepage, and top right search bar.

Mozilla’s predecessor, Netscape, was also available for free but did not have the benefit (at the time) of a paying search partnership.

It’s unclear whether Mozilla has another revenue-generating option from within the browser itself, but what is for certain is that according to audited PDF of Mozilla’s financial results approximately 91% and 94% of Mozilla’s revenue for 2008 and 2007, respectively, came from Google.

With Google now promoting their own browser (and OS), Mozillaneeds to get thinking fast and exploring other revenue earning options. Of course, if Microsoft were to step in and offer Mozilla a hefty sum to replace Google as default search engine, then things might just get very interesting indeed.

Web marketing | Search engine optimization

New features now available in the new AdSense interface

Since adsense.blogspot.com  announcing the open beta of the new AdSense interface, have been working on a few additional features to announce a few changes that will further enhance your AdSense account management experience:

 

1. We’ve changed the default metrics shown on the Home and Performance reports pages based on strong feedback that most of you prefer to view your earnings at the page level rather than by ad unit. As a result, we’ve switched back to page level metrics, and those of you who wish to see ad unit CTR and other ad unit level metrics can now do so under the Performance reports tab.
2. The Allow and block ads drop-down selector, which lets you see your blocking features by product, has been updated to call out the product name. This makes the interface a lot more clear for those of you using multiple products.
3. Ad unit impressions and queries have been renamed ‘Ad requests’ to better describe how this statistic is used for AdSense for content, AdSense for search, and other products. An ad request is recorded each time an ad unit on your site requests ads from Google’s servers (for content ads) or a search query is made (for search ads). We report an ad request each time a request was sent, even if no ads were returned and public service ads, backup ads, or no ads were displayed instead.
4. Based on feedback, we’ve updated the terms found under the Ad types section of your Performance reports to include text, image, rich media, animated image, and flash. Previously, rich media ads were referred to as HTML and animated image was called dynamic image.
5. For publishers using our AdSense for games and AdSense for video products, you can now create and edit channels and see reporting for these products. Learn more about AdSense for games and AdSense for video.

Reference from:- adsense.blogspot

 

 

What a SEO Professional should know

 

web marketing and search engine optimization

What a SEO Professional should know

To be a good SEO you need to know a lot of things and to be a professional SEO you need to know them well. I sometimes see people calling themselves “SEO Experts” looking to make a quick buck …

Let’s just list the things I consider that a good SEO must know:
HTML

As an SEO, knowing HTML is a must. You need to see and understand how the search engines are reading the source code of the web pages. If you can produce nice web sites in Notepad and type HTML without looking at the keyboard then it’s good enough 🙂
CSS

You don’t need to be a CSS-expert but you need to know all the basics fluently. Tasks can include transforming a JS menu to a CSS menu. Styling heading tags is a daily routine.
Web Design / Web Development-webmarketingsearchengineoptimization

You should be able to produce nice web sites from scratch without help. At least a basic knowledge is needed and you can outsource the design tasks and use CMS‘es for your or your clients sites. To be honest, I myself suck at graphics. That’s the major reason why there are no images on this site. But you don’t really need graphics in your SEO work.
How search engines work

You need to know how search engines rank pages. That’s a simple sentence but you need to observe, study and test until you know and have a good grasp on how it works. It is a plus if you also know the differences between the major search engines in their ranking algorithms.
Keyword Research

You need to know how to find the best keywords by looking at popularity, competitiveness and relevance. This includes working with KEI.
Trust with Google

A basic understanding is required on what the sandbox is (a kind of filter) and is not (penalty for all new sites) and you need to know some basic things on how a site can gain more trust (trusted links etc.).
Knowing and understanding on-page factors

When you review or build a site you should have a checklist to tick off all the on-page factors (perhaps this will help). You should also know which CMSes are the best to use for different purposes.
Ability to write and craft link baits

A good SEO is a also a good writer. If you cannot write you cannot improve a web sites copy, make good guides, articles and other good content which serves as link baits. A good writer can get links much more easily and if you despise writing perhaps you should look for another job.
Basic knowledge of the social networks

With link baits you work with social networks (digg, reddit, furl, del.icio.us, netscape etc.) and you need to know the basics on how they work so that you can use them.
How to redirect pages

There is only one proper way of redirecting a page or site, the 301 redirect. You need to know how to do it in .htaccess, PHP and ASP and when to do it.
Using long-tail

The long-tail of search are all the non-competetive big volume of search queries you will get when using a lot of unique good content properly. You need to understand how this works and properly utilize it.
Handling duplicate content

Part of a SEOs job is removing duplicate content on a site. Any content that shows up same for more than 1 URL should be fixed. This includes the non-www redirect. Example with default WordPress.
Mod_rewrite with .htaccess

This is something you really need to know in order to make those clean nice URLs. A real bonus if you know how to do it on a windows server with IIS (I don’t …).
Link power and how it works (PageRank)

You need to understand such things like how link power flows through a site (so you can make good internal navigations) and how search engines uses links as a voting mechanism and how it works. This includes working with online SEO tools and querying search engines for measurements. You need to know the difference between toolbar PageRank and real PageRank and that PageRank is just one out of 100 factors used in ranking.
Link metrics

For each link there are several factors such as the anchor, link position, link relevance, age, surrounding text, C-class IPs and more. This is also important to understand when you start to build links.
Link Building methods

There are probably over 20 strategies in getting links. I listed some effective ones over here. You need to know them and know how to work with them. As an SEO it should be easy for you to get good links, links are vital for SEO.
Basic knowledge of penalties

To know what factors that can get give penalties or banning in the search engines are very important. If you don’t know these you can make big mistakes, even unintentionally.
Knowledge of and ability to set up backlink generators

As an SEO you need link power in order to power your network of sites, especially if you have many. You should have at least 5 of these running for a big network of 100 sites IMHO.
Understanding the supplemental results and know how to get out

Things like unique title and meta tags, placing big header information at the end of source code with CSS-P, deep links, better internal navigation, removing duplicate content and other factors has to be understood and used to take this action.
Basics of PHP / MySQL

Many sites are written with PHP and using MySQL. You should have a basic knowledge on how it works (in fact I know very little PHP) so that you can adjust existing code for better SEO. PHPMyAdmin can be your best friend when dealing with the database.
Statistics

Your web sites stats are a very important and useful tool, you need to understand how to use it in your SEO.
Competitive Research

You need to know what your competitors are doing, how they get their links and how well optimized their sites are.

Google sitemaps, robots.txt and more.
Connections with people

If you are going big and plan to build an empire of own sites and handle a large amount of clients you should have a full list of partners, it will be needed. These includes Web Designers, Content Writers, Link Builders, Programmers, Directory Submitters, Cheap Brokers of PR 6-8 links, buddies that help you in social network sites, SEO Experts that you can ask for advice and more. I currently have 45 partners that I have been using on my list and most of them are experts in a specific field. Many of my partners are located in India or other eastern cheap countries (yes, you can find real good people there). But before you start to use a partner you need to know and understand the thing he is doing and test them on some of your own sites before using them on “real” work. Make sure to inspect and reject work that is not proper. The ideal is that they do the same thing you could have done but you use them to save time.

Web marketing | Search engine optimization

web marketing and search engine optimization

web marketing and search engine optimization

Title show tow mainly part is web marketing and other is SEO or search engine optimization both are discuss in this section of post so let’s read how to do web marketing.

web marketing

web marketing is also known as Internet marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience now a day, The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Web marketing  also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, e-marketing.

Now we discuss about the part of internet marketing is SEO or search engine optimization

search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

 

What a SEO Professional should know